The Illinois Soybean Association (ISA) invests checkoff dollars in re- search to increase opportunities for greater soybean yields, better pest and disease control, and expanded market options. This year, the association's board of directors approved a new strategic direction. The ISA vision is "The Illinois Soybean Association strives to enable Illinois soybean producers to be the most knowledgeable and profitable soy- bean producers around the world." Our mission: "To ensure Illinois soy is the highest quality, most dependable, sustainable and competitive in the global marketplace." Our goal: "Maximum profitability and global competitive positioning for Illinois soybean producers."